\section{Introduction} Measuring app energy consumption\footnote{\small To avoid confusion between app and energy usage, we use \textit{consumption} exclusively when referring to energy usage and \textit{usage} exclusively when referring to user interaction with apps.} on mobile devices is nearly a solved problem. This is due to great strides made in both generating and validating energy models that deliver accurate runtime energy consumption estimates~\cite{mansdi,vedge-nsdi13,pathak2011,pathak2012,yoon} and in accurately attributing energy consumption, even for asynchronous and shared resources~\cite{cinder-eurosys11,osdi08-quanto}. Accurate energy models bring us closer to the goal of effective energy management on battery-constrained devices. But accurate energy measurement alone is not enough, because even perfectly-accurate measurements of energy consumption are insufficient to answer critical energy-related questions faced by users and developers, including: % \begin{itemize} \item Which of the following two apps is more energy efficient? \item Will this change to an app make it more energy efficient? \item Is a particular app an \textit{energy virus}? \item How should the limited energy resources on a given app be prioritized? \end{itemize} Unifying all of these questions is one missing component: a measure of app \textit{value}, which can be used alone or combined with energy consumption to compute energy \textit{efficiency}: % \[\frac{value}{energy} \] % Armed with a measure of value we can return to the difficult questions posed above. By computing efficiency users can perform apples-to-apples comparisons of apps in order to evaluate two video conferencing tools, web browsers, or email clients. Developers can determine whether a new feature delivers value more or less efficiently than the rest of their app and better understand the differences in energy consumption across different users. Measuring value allows a rigorous definition of an \textit{energy virus} as an app that delivers little or no value per joule, and for systems to reward efficient apps by prioritizing limited resources based on app value or energy efficiency. After all the progress we have made in computing the denominator---energy consumption---we believe that the search for the missing numerator is the most important open challenge in energy management. Developing such a measure, however, is difficult. To be effective it must work across almost the entire spectrum of smartphone apps, which represent an incredible diversity of different goals, interfaces, and interaction patterns. It must also work across a variety of different users with different usage patterns. It must be efficient to compute, since it should not compete for the same limited energy resources that it is intended to help manage. Ideally it should require little to no user input, since this will make it burdensome and error-prone. And to make matters worse, there is no obvious way to measure ground truth to compare against---even in a lab. Despite all these challenges, however, even a semi-accurate value measure would greatly benefit energy management on battery-constrained smartphones. With users continuing to report battery lifetime as their top concern with smartphones~\cite{jdpowerbatterylife-url}, we believe this effort is worthwhile. In this paper we motivate the idea of a value measure and describe an early failure at developing one. We begin in Section~\ref{sec-usage} by describing how useful such a measure would be while also formulating design requirements for the value measure itself. Section~\ref{sec-measure} presents an overview of possible inputs into such a measure and discussion of how each could be measured and how useful it might be. In Section~\ref{sec-results} we present our initial effort at formulating a value measure based on content delivered through the video display and audio output---an attempt that we consider a failure based on the result of a user survey, but a failure that we hope sheds some light on this difficult challenge.